Berkley

Berkley Fishing -- Built with Innovation. Fueled by passion. Berkley helps you catch more fish! From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, the Lightning Rod, PowerBait, FireLine, and more recently Gulp!? and Gulp! Alive. Berkley also has a longstanding commitment to fishing line recycling and is currently spearheading a global initiative to expand its reach. Through the Berkley Conservation Institute (BCI), a division of Pure Fishing, we collaborate with various stakeholders to advance conservation and angler recruitment, working closely with fishing groups, conservation organizations, customers, and industry partners to safeguard our fishable waters. Your Fish. Our Science.