FITS Sock Company

"I want to make the best sock that's ever been made." -Bob Yoe

That's how FITS began. Pretty straightforward, really. Bob wanted to make socks measured in how they function versus how fast you can make them. So he set out to solve three areas where socks often came up short: bunching in the toes, heel slippage, and falling down at the ankle. He solved them all right. He also ended up creating an entirely new sock structure that fits, contours and holds to the shape of your foot. Whole Foot Comfort. Better fitting, movement freeing, energy flowing. Heels and toes getting along.