SHAKESPEARE

Shakespeare knows what it's like to catch your first fish. Since 1897, Shakespeare has been the leader in quality, affordable fishing tackle and one of the most recognizable brands for anglers of every level. Our inspiration comes from 125 years of passion and experience. In 1939 Shakespeare invented the "Backlash" brake and the Wondereel was one of the most popular reels to hit the market. 1976 marked the introduction of the Ugly Stik rod, the first to feature a clear tip and Howald Process construction whic make it virtually indestructible. In 2007 Shakespeare launched a series of products specifically designed for women and partnered with the American Breast Cancer Foundation. From the Ugly Stik to our Catch More Fish kits, to our best-in-class line of licensed kid’s products, Shakespeare offers something for the whole family and all levels of experience. Shakespeare exists to create memories by making fishing easy.