Welcome to the Favorite Customer Club

We mean it when we say we want to be your favorite store. And if we ARE your favorite store, you're our favorite customer. Entry into the Favorite Customer Club is earned through your ongoing support of the store.

What it Means to Be a Favorite

The Favorite Customer Club is our highest level of recognition, reserved for the customers who show up again and again, season after season, adventure after adventure. 

You're not here by accident. If you're in, it's because you've been a great supporter of the store, and we noticed. 

Favorites get:

• Exclusive 5th Saturday savings every time a month has five Saturdays
• The official Favorite Customer tote bag (your badge of honor, designed and printed in-house)
• First access invites to select events and promotions
• Recognition as one of our most valued customers

You don't just shop here. You've invested in us, and we appreciate it.

How to Qualify

Status isn't for sale. It's earned.

Becoming a Favorite is simple.

To qualify, join our regular rewards program, and then shop with us six times within a rolling 12-month period. Make sure we record each sale under your name or with your rewards id (on the back of your rewards card). 

That's it. No fees. No minimum purchase thresholds. No shortcuts.

Large purchases don't fast-track it. Coupons don't block it. You earn Favorite by being part of what makes us special.

When you hit the milestone, we'll reach out to let you know your Favorite status is unlocked and your tote is ready.

The 5th Saturday Bag

Where the tote really pays off.

Any month with five Saturdays becomes a celebration of our Favorite Customers.

Bring your Favorite Customer 5th Saturday Tote into the store on those 5th Saturdays, and enjoy an exclusive, additional in-store discount on everything you fit in the bag, just for Favorites. 

It only happens a few times a year. When it does, it's a big deal.

📌You must* bring your tote in to redeem the discount, because you earned it, and it's your badge of access.

 

Your Badge of Honor

The Favorite Customer tote isn't swag. It's status. 

Favorites carry it with pride because it represents our community, and because it's earned. 

When someone asks "where do I get one?" you'll know the answer: You earn it.

Tote features include:

• Durable, heavy canvas
• Gusseted for increased capacity (for more savings!)
• Fun, outdoorsy design announcing your status as a Favorite

Answering Your Questions

Do Online orders count towards the shopping visits?
Yes, online and in-store orders both count, but since there's no way to stuff a bag virtually yet, the 5th Saturday discounts are only in-store (for now.)

Does my purchase amount matter?
No. Favorite Customer status is earned by showing up regularly, not overspending.

What if I miss a 5th Saturday?
No problem, there will always be another one. Make sure we have your email address though, and we'll send out reminders ahead of time!

*What if I forget my tote?
We'll have a bag you can borrow! As a Favorite, your name will be flagged in our system so you won't miss out.

Does Favorite status expire?
No. Once you're in, you're in. 

We notice who shows up.

Every customer matters to us. But when someone chooses us again and again - when you make us your place - we take notice. And we pay it back.

If you make us your go-to store, we're going to make sure you feel the appreciation. 

That's what Favorite Customer Club is all about.