Cheeky Fishing was founded in 2009 out of the Boston, MA apartments of Scott Caras, Peter Crommett, and Ted Upton. While Caras, Crommett and Upton were grinding on the business in Boston, Max Key headed up “Cheeky West” (as it was dubbed) in Denver, Colorado. As longtime friends and fishing buddies, the four of them founded Cheeky Fishing because they weren’t satisfied with fly fishing’s sometimes stuffy vibe, the unimaginative, bland look of products and the underwhelming performance of much of the available equipment. With little money, but an innovative design, Cheeky Fishing began to push the envelope with obscenely large arbors and bright colors. Now colors on reels are commonplace, but you can thank Cheeky Fishing’s founders for that. It all began with the Mojo 425. Many innovations followed and Cheeky Fishing's quest to put a stop to overpriced, uninspired gear was in full swing. From the beginning, Cheeky has believed in being inclusive and having fun. This is no more evident than the Cheeky Schoolie Tournament, which started as soon as the company did and has grown into the world’s largest fly fishing tournament.
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Cheeky Fishing Wading Belt
CHEEKYWading Belts are the perfect complement to your fishing ensemble. Let your personality flow while protecting yourself on the water. Belt can be wor...
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Cheeky Fishing Launch 350 Fly Reel
CHEEKYAt Cheeky Fishing, we are obsessed with designing the highest performing reels on the planet. That’s why we spent 18 months testing and developing ...
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Cheeky Fishing Preload 2.0 350 Fly Reel
CHEEKYGet loaded! The Cheeky Fishing PreLoad 2.0 350 Fly Reel comes spooled up and ready to fish with Cheeky’s premium 20-lb backing, specially paired a...
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