The name Fenwick comes from a lake in Washington State. And performance was the name of the game from day one. On the shores of Lake Fenwick, a group of men passionate about fishing dove head first into development of a rod that would set the technological pace for generations of passionate anglers to follow. Today, Fenwick’s tradition of technology continues to meet the specialized needs of avid anglers. Contemporary fishermen are no longer generalists. They’re specialists – bass fisherman, walleye fisherman, fly fisherman, saltwater fisherman — avid anglers who identify themselves by a specific technique or species. In response, Fenwick’s tradition of technology continues to drive its designers, engineers and pro staffers to develop sophisticated fishing rods specifically designed for specialized applications. It’s why, for over half a century, Fenwick rods have been known, and will always be known, in the words of one of our founders, as “the most thought-out fishing rods in the world.”