Inventive Outdoors LLC was founded by Deane Elliott. Deane is an avid hunter and holds several patents in the outdoor and other industries. He is the innovator behind the patented Gutcheck® Indicator, a pH-sensitive Indicator wrap or wipe that indicates the effectiveness of your archery shot. Deane is also the creator of ScentRelief®, a patented conversion system that creates effective attractants and cover scents from a hunter's urine. His latest patented innovation includes a line of non-cervid (non-deer), urine-based attractants called FUZED™ that are legal in regions that allow scent use but have banned cervid (deer)-based urine attractants.