One Van, Two Brothers, Three Simple Words: Life is Good. In 1994, after five years of less-than-stellar sales and just $78 left to their names, brothers Bert and John Jacobs designed their first Life is Good t-shirt - and discovered how those three simple words could help people to focus on the good. From the start, we received letters and emails from customers who found strength, simple wisdom, or a much-needed laugh in Life is Good. Today, we celebrate this ever-growing community of optimists and all the ordinary, extraordinary things they love. The Life is Good Kids Foundation positively impacts over 1 million kids each year by providing childcare professionals with the resources they need to inspire optimism in our most vulnerable children.

Soft, comfy, and made to last. Crusher Tees are made for all-day comfort with a feels-like-you-had-it forever fit.  Solid Colors: 100% USA Grown Co...

The Women's Daisy Bear New York Short Sleeve Crusher Vee is made with 100% USA Grown Cotton, this tee is soft, comfy, and built to last. Perfect fo...

The Men's Life Is Good Sunset Kenco Outfitters Tee is designed for ultimate comfort and durability. Made with 100% USA grown cotton, this Crusher T...

The Men's Jake Biking Ashokan Rail Trail Tee is designed for all-day comfort and a lasting fit. Made with soft and comfy materials and 100% USA Gro...

The Men's Lake Hammock Catskill Mountains Tee - the perfect combination of comfort and durability. Made with 100% USA grown cotton, this tee is gua...

Life is Good has spent over 20 years perfecting their original Crusher Tee, making it an instant classic that stands the test of time. With a laid-...

Instant classics don't just happen. Life is Good spent over 20 years perfecting their original Crusher Tee, and its laid-back style has the staying...

Instant classics don't just happen. Life is Good spent over 20 years perfecting their original Crusher Tee, and its laid-back style has the staying...

You can't just create an instant classic. Life is Good has spent 20+ years perfecting their original Crusher Tee. Its relaxed style has proven its ...

Instant classics don't just happen. Life is Good spent over 20 years perfecting their original Crusher Tee, and its laid-back style has the staying...

The Crusher Tee from Life is Good has been perfected over 20 years, making it an instant classic. Its easygoing style, wash for softness, and custo...

Life is Good has spent over 20 years perfecting their original Crusher Tee, making it an instant classic that stands the test of time. This custome...

For over two decades, Life is Good has been perfecting their iconic Crusher Tee - a true instant classic. With a relaxed fit that gently skims the ...

It takes time to create a timeless piece. With more than 20 years of fine-tuning, Life Is Good has perfected their Crusher Tee, whose relaxed desi...

The Classic Crusher Tee is no ordinary garment. Life Is Good has worked tirelessly for 20 years to perfect its design, and its relaxed vibe is a te...

No need to sacrifice style for comfort. The Life Is Good Crusher Tees are made to last and feel great all day long. Custom printed just for Kenco, ...

Sunwashed for a naturally faded look, this laid-back style has endless summers ahead of it, with intentional discoloration and wear and tear at the...

Sunwashed for a naturally faded look, this laid-back style has endless summers ahead of it, with intentional discoloration and wear and tear at the...

Not only will the adjustable chin strap Bucket Hat keep the sun out of your eyes, it can be easily packed away while you're soaking up good vibes o...

Hit the road or the nearest hike in our Hard Meshback Hat, the perfect companion for outdoor adventures near or far. 100% Cotton 8.26 oz. Structure...

Some hats you wear more than others; this is one of those hats. With artwork on the front in various applications, this is one you´ll keep coming b...

Some hats you wear more than others; this is one of those hats. With artwork on the front in various applications, this is one you´ll keep coming b...

Some hats you wear more than others; this is one of those hats. With an embroidered tattered graphic on the front, this is one you´ll keep coming b...

Why should grownups have all the fun? This Long Sleeve Hooded Crusher has the same playfulness and laid-back style as the adult classic. Garment wa...