One Van, Two Brothers, Three Simple Words: Life is Good. In 1994, after five years of less-than-stellar sales and just $78 left to their names, brothers Bert and John Jacobs designed their first Life is Good t-shirt - and discovered how those three simple words could help people to focus on the good. From the start, we received letters and emails from customers who found strength, simple wisdom, or a much-needed laugh in Life is Good. Today, we celebrate this ever-growing community of optimists and all the ordinary, extraordinary things they love. The Life is Good Kids Foundation positively impacts over 1 million kids each year by providing childcare professionals with the resources they need to inspire optimism in our most vulnerable children.

Why should grownups have all the fun? This Long Sleeve Crusher has the same playfulness and laid-back style as the adult classic. Garment washed fo...

Absurdly soft, cotton fleece comes together with a vintage wash for lounge shorts that look as easy and classic as they feel. Plus, pockets, in cas...

These oh-so-casual pull-on pants go where typical sweats don't. From the drawstring waistband to the super-soft and stretchable jersey fabric, they...

Don’t lose your keys before the journey even begins! Secure ‘em on this Adventure Patch Keychain, fit to feed your inner explorer Key ring Patch wi...

Made with 100% cozy cotton, this towel is the only thing you need to stake out the best spot on the sand and catch some rays. 65" x 38" 100% Cotton...

Set your glass anywhere- as long as it's half full! Our cork-bottom coasters keep furniture scratch-free and your drink within reach. Stoneware Set...

Instant classics don't just happen. We've spent over 20 years perfecting our original Crusher Tee, and its laid-back style has the staying power to...

Instant classics don't just happen. We've spent over 20 years perfecting our original Crusher Tee, and its laid-back style has the staying power to...

A lightweight version of the classic, long-lasting tees you know and love—pre-washed for softness, fit, and all-day comfort. 100% USA Grown Cotton ...

A lightweight version of the classic, long-lasting tees you know and love—pre-washed for softness, fit, and all-day comfort. 100% USA Grown Cotton ...

Instant classics don't just happen. We've spent over 20 years perfecting our original Crusher Tee, and its laid-back style has the staying power to...

A lightweight version of the classic, long-lasting tees you know and love—pre-washed for softness, fit, and all-day comfort. 100% USA Grown Cotton ...

A lightweight version of the classic, long-lasting tees you know and love—pre-washed for softness, fit, and all-day comfort. 100% USA Grown Cotton ...

These oh-so-casual pull-on pants go where typical sweats don't. From the drawstring waistband to the super-soft and stretchable jersey fabric, they...

Instant classics don't just happen. We've spent over 20 years perfecting our original Crusher Tee, and its laid-back style has the staying power to...

Add a little more rustic to your wall with a large print that makes you feel as good as the great outdoors. Wood Rustic pine and sustainably source...

Add a little rustic to your wall in a print that makes you feel as good as the great outdoors. Wood Rustic Pine and sustainably sourced All items a...

The perfect pack for notebooks, pessimists, and other sticking points. Durable and long-lasting bond with most surfaces, indoors and out. Vinyl Fin...

Great for bags, backpacks, jackets or wherever you want to add a little optimism. Iron Set of 4 Packaged on a header card Each button is 1.25" in d...

Great for bags, backpacks, jackets or wherever you want to add a little optimism. Iron Set of 4 Packaged on a header card Each button is 1.25" in d...

Great for bags, backpacks, jackets or wherever you want to add a little optimism. Iron Set of 4 Packaged on a header card Each button is 1.25" in d...

Hang loose. Or hang ten. Hang anywhere, really, because this lanyard can hang onto your keys and more. Plus, it features a breakaway clasp, D ring ...

Some hats you wear more than others; this is one of those hats. With a tattered graphic on the front, this is one you´ll keep coming back to. 100% ...

Add a little more rustic to your wall with a large print that makes you feel as good as the great outdoors. Back hanger Life is Good on back 12" x ...