The Nidecker Group is home to the most innovative and inspirational action sports brands: Nidecker, Yes., Jones, Now, Flow. We create, operate, and accelerate industry-leading brands internationally with one goal: to inspire and enable athletes to lead the progression of their sport. Founded in 1887 in the Swiss Alps and one hundred percent family owned, every generation has been fuelled by a passion for innovation and action sports. We began our story as master craftsmen, making wooden wheels and tables before moving on to sleds and cross-country skis. In 1912 we started manufacturing alpine skis, then water skis, monoskis and finally snowboards in 1984. Today, we are the oldest action sports company in the world and have built highly successful brands, which have played an integral role in the evolution of every industry in which we’ve been involved for over five generations.

The Play offers entry-level riders a reliable platform for progression, season after season. With one of the friendliest flex patterns in the range...

This is our softest-flex, most forgiving model with a clean, functional design for women riders who want great value in a comfy, performance-orient...

With a super-friendly flex, quality construction and stunning matte graphic, the Elle has everything you need to get you stoked to ride. Progressio...

When we built the Sierra, we set out to make the lightest snowboard boot we’ve ever made, without sacrificing the signature ride feel of the modern...

When we built the Sierra-W, we set out to make the lightest snowboard boot we’ve ever made, without sacrificing the signature ride feel of the mode...

The Altai-W is the centrepiece of our new women’s boot collection, offering premium features and freeride-friendly support at an unbeatable price. ...

With an upgraded shape, the ever-popular Venus is equipped for a new generation of women to tackle the whole mountain. We’ve given it a blunter, di...