One Van, Two Brothers, Three Simple Words: Life is Good. In 1994, after five years of less-than-stellar sales and just $78 left to their names, brothers Bert and John Jacobs designed their first Life is Good t-shirt - and discovered how those three simple words could help people to focus on the good. From the start, we received letters and emails from customers who found strength, simple wisdom, or a much-needed laugh in Life is Good. Today, we celebrate this ever-growing community of optimists and all the ordinary, extraordinary things they love. The Life is Good Kids Foundation positively impacts over 1 million kids each year by providing childcare professionals with the resources they need to inspire optimism in our most vulnerable children.