One Van, Two Brothers, Three Simple Words: Life is Good. In 1994, after five years of less-than-stellar sales and just $78 left to their names, brothers Bert and John Jacobs designed their first Life is Good t-shirt - and discovered how those three simple words could help people to focus on the good. From the start, we received letters and emails from customers who found strength, simple wisdom, or a much-needed laugh in Life is Good. Today, we celebrate this ever-growing community of optimists and all the ordinary, extraordinary things they love. The Life is Good Kids Foundation positively impacts over 1 million kids each year by providing childcare professionals with the resources they need to inspire optimism in our most vulnerable children.

Soft, comfy, and made to last. Crusher Tees are made for all-day comfort with a feels-like-you-had-it forever fit.  Solid Colors: 100% USA Grown Co...

The Women's Daisy Bear New York Short Sleeve Crusher Vee is made with 100% USA Grown Cotton, this tee is soft, comfy, and built to last. Perfect fo...

The Men's Life Is Good Sunset Kenco Outfitters Tee is designed for ultimate comfort and durability. Made with 100% USA grown cotton, this Crusher T...

Life is Good has spent over 20 years perfecting their original Crusher Tee, making it an instant classic that stands the test of time. With a laid-...

Instant classics don't just happen. Life is Good spent over 20 years perfecting their original Crusher Tee, and its laid-back style has the staying...

Instant classics don't just happen. Life is Good spent over 20 years perfecting their original Crusher Tee, and its laid-back style has the staying...

The Crusher Tee from Life is Good has been perfected over 20 years, making it an instant classic. Its easygoing style, wash for softness, and custo...

Life is Good has spent over 20 years perfecting their original Crusher Tee, making it an instant classic that stands the test of time. This custome...

For over two decades, Life is Good has been perfecting their iconic Crusher Tee - a true instant classic. With a relaxed fit that gently skims the ...

It takes time to create a timeless piece. With more than 20 years of fine-tuning, Life Is Good has perfected their Crusher Tee, whose relaxed desi...

Why should grownups have all the fun? This Long Sleeve Hooded Crusher has the same playfulness and laid-back style as the adult classic. Garment wa...

Why should grownups have all the fun? This Long Sleeve Crusher has the same playfulness and laid-back style as the adult classic. Garment washed fo...

Absurdly soft, cotton fleece comes together with a vintage wash for lounge shorts that look as easy and classic as they feel. Plus, pockets, in cas...

These oh-so-casual pull-on pants go where typical sweats don't. From the drawstring waistband to the super-soft and stretchable jersey fabric, they...

Instant classics don't just happen. We've spent over 20 years perfecting our original Crusher Tee, and its laid-back style has the staying power to...

A lightweight version of the classic, long-lasting tees you know and love—pre-washed for softness, fit, and all-day comfort. 100% USA Grown Cotton ...

A lightweight version of the classic, long-lasting tees you know and love—pre-washed for softness, fit, and all-day comfort. 100% USA Grown Cotton ...

Instant classics don't just happen. We've spent over 20 years perfecting our original Crusher Tee, and its laid-back style has the staying power to...

A lightweight version of the classic, long-lasting tees you know and love—pre-washed for softness, fit, and all-day comfort. 100% USA Grown Cotton ...

A lightweight version of the classic, long-lasting tees you know and love—pre-washed for softness, fit, and all-day comfort. 100% USA Grown Cotton ...

Instant classics don't just happen. We've spent over 20 years perfecting our original Crusher Tee, and its laid-back style has the staying power to...